Our Story

Prowl’s origin is one that many cat parents can relate to: You walk into a pet store, and there are rows upon rows of dog products. Yet, when you turn to find the cat section, you're met with a disappointing half-aisle of products.

And the scarce options you do have to choose from? They suck. They lack personality, both our cats’ and our own. A catnip mouse? How unique. A stuffed carrot? *Yawn*

Cats are the sh*t.

Owning a cat is like owning a tiny tiger.

They’re badass. And so are the humans that raise them.

Yet we’ve always been given the short end of the stick. In society’s narrative and the market.

At Prowl, we believe it’s time to change this narrative. We're not just about creating cat products, we're about challenging the status quo and bringing the rad, the badass, and the edgy into the cat product market.

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Board of Catvisors